Our story

vision

Don't Waste Culture is a high-end fashion streetwear brand founded in 2013 by Bas Dijkhuis in the Netherlands. We are an online shop with the focus on online and offline (retail) selling points. We have worldwide supporters with orders from over 60 countries.

MOVEMENT

Once upon a time, there was a movement called Don't Waste Culture. It was a call to action for people of all backgrounds, genders, and cultures to embrace and honor their unique identities. Through this movement, individuals were encouraged to be proud of their individual heritage and tell their stories in whatever way was most meaningful to them. This movement put the power of self-expression in the hands of individuals, allowing them to own their stories and proudly share it with the world. In doing so, it helped create a strong sense of community and belonging. Don't Waste Culture was a movement that embraced diversity and encouraged everyone to be their authentic, confident selves. The Don't Waste Culture movement advocated for individuals to take pride in their individual backgrounds and express themselves freely. It enabled people to be proud of their unique heritage, share their stories in their own ways, and create a strong sense of community and togetherness.

PURPOSE

Encouraging authenticity and confidence.

BAS

Founder of Don't Waste Culture